In the wake of the latest rebranding of Leni Robredo, retired broadcaster Jay Sonza took to Facebook to share his opinion on the matter.
According to Sonza, Leni’s problem is not branding per se but the product itself – Leni.
Sonza said Leni is the problem because people refuses to patronize Leni the product.
No matter how many times they change the packaging but the product is defective, smells bad and does not pass the strict scrutiny of the discriminating taste buds of the consumers, there is no chance the product will sell.
Here are some of the comments of netizens below.
One netizen wrote that a chicken dung wrapped in any exquisite packaging would still smell like chicken dung.
True. Chicken dung, wrapped in any exquisite paper or cloth, would still smell like chicken dung. Nobody would buy it.
No matter what color Leni wears, she will still be the Dilawan that she is.
Kahit anong kulay pa isuot niya, magpalit man siya araw araw, ang buto, laman at budhi dilaw pa rin. Ang isinisigaw araw araw, hindi na nagbago, mga sigaw din ng panginoon nilang korikong aquino!
Another said Leni is expired product so naturally consumers will avoid her.
Paano kasi Sir Jay expired na ang produkto. Ginawa na ngang “new and improved” ang pakete waley parin. Pero benta pa rin ng benta kahit halata namang sukang suka na ang madlang people! Akala yata ng mga campaign managers ni lenlen natutulog at humihilik pa rin ang mga tao. Gising na gising na kaya! 
This netizen said that no matter what brand Leni is, since she has no mind or stance on her own, she will hardly convince people to follow her.
true, khit anong brand pa yan, wala kcing sariling paninindigan, di tlg mkaenganyo,walang bahid kasalanan daw, aba di yan tao sobrang linis eh, yung dasal nga ng mahal na birhen ginamiit wala pa din naniwala sa kaululan nila, na solid BBM
You may now read Jay Sonza’s brief FB post below.
The problem is not branding.
There really is not a question of rebranding.
Ang produktong ibinebenta ang problema.
Ayaw bilhin ng tao ang produkto. Ayaw ng tao sa produkto.
Wala sa pakete o pabalat ang suliranin.
Ilang daang beses man tayong magpalit ng sisidlan,
kung iyong produkto ay sira, masama ang lasa, masangsang ang amoy at hindi pasado sa maselan at mapanlait na panlasa, wala itong pag-asang mabenta talaga.
Reaction?
Source: Jay Sonza
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